RIMPAC impacts social media

(Via Ho’okele News)

Cmdr. Alex Kooiman, commanding officer of HMCS Victoria (SSK 876), speaks with Rear Adm. Yasuki Nakahata, vice commander, Combined Task Force for exercise Rim of the Pacific (RIMPAC) on July 6. Canadian Forces Combat Camera photo by Sgt. Matthew McGregor

Anna Marie General

 

Joint Base Pearl Harbor-Hickam Public Affairs

As the Rim of the Pacific (RIMPAC) exercise kicked off at Joint Base Pearl Harbor-Hickam (JBPHH) on June 26, social media engagement increased among Navy command Facebook pages in Hawaii.

Based on data collected during the week of June 25 to July 1, JBPHH Facebook showed an increase on post reach, page likes and engagement, particularly on RIMPAC-related posts.

With an increase of 235.4 percent of its total reach and 126.4 percent of people engaged, the interaction on JBPHH Facebook showed a significant growth compared to previous weeks.

Simultaneously, JBPHH Facebook reached a milestone with more than 16,000 fans in a couple of weeks from reaching 15,000.

Numerous interactions among family members and fans boosted the social media engagement as the aircraft carrier USS Ronald Reagan (CVN 76) arrived at JBPHH on June 26.

“Proud to say that my hubby is on that great ship. You probably saw him up top as they pulled in,” said Michelle Schimke.

“Was taking a tour in a small experimental biplane and flew almost right over it when it was coming in to Pearl great sight!” said John Stiles.

“We got to see it yesterday. It was seriously amazing to see this ship that close in person,” said Lindsey Taylor.

The single photo post of the USS Ronald Reagan reached 12,764 people with a total of 472 likes, comments and shares.

JBPHH Facebook was flooded with likes and comments from fans around the world including the United States, Philippines, Japan, Germany, Brazil, Italy, India, Australia and Mexico as the top 10 countries engaged.

With RIMPAC held every two years and hosted by the Commander, U.S. Pacific Fleet (PACFLT), 22 nations, more than 40 ships and submarines, more than 200 aircraft and 25,000 personnel are participating in this year’s RIMPAC exercise from Jun. 26 to Aug. 1.

‘Like’ us on Facebook at http://www.facebook.com/JointBasePearlHarborHickam. To view the latest on RIMPAC, ‘like’ the official RIMPAC Facebook page at http://www.face-book.com/RimofthePac ific or visit http://www.cpf.navy.mil/rimpac/2014/.

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